Using Promotional Products to Help Grow Your Business - Part 1
Here are a series of research documents proving that using promotional products actually can grow your business by increasing name recognition, re-enforcing brand awareness and creating goodwill.

PDF White Paper #1 Promotional Products - The Key Ingredient to Integrated Marketing How promotional products, print and television advertising impact consumer perception.

PDF White Paper #2 Promotional Products Impact on Brand/ Company Image Astute business people seek methods to enhance brand image.

PDF White Paper #3 Promotional Product Incentives Produce Valuable Referrals From Satisfied Customers Marketers need not rely on their salespeople to elicit new leads for business.

PDF White Paper #4 Promotional Products: Impact, Exposure and Influence Measures reach, recall and impression of the advertiser.

PDF White Paper #5 Increase Booth Traffic with Promotional Products Are pre-show mailings with promotional products more effective than mailings without?

PDF White Paper #6 The Effectiveness of Promotional Products in Trade Show Settings Recipients recall both usefulness of product and company image.

PDF White Paper #7 Repeat Business Customers return more frequently when you employ mail programs using promotional products.